We all have heard the words content creators or influencers here or there, this word has become quite popular in the past few years, Have you ever wondered what it means?
An influencer is an individual who has a particular following in a specific niche and posts content regularly.
The content creator is just another word for influencers. They are known as influencers because their opinions matter and influence their followers.
People view influencers as their friends and take their words seriously and follow them.
A content creator is only known as an influencer if they have the right kind as well as the right amount of audience viewing their content.
Nowadays instead of spending money on advertisements and everything companies prefer to collaborate with influencers.
More and more companies today prefer these collaborations rather than traditional ways of advertising, as they seem more credible.
People today prefer the recommendation of influencers rather than brand advertisements and everything.
This strategy is known as ‘Influencer marketing’ and this had created a buzz in the world of digital marketing, most companies are using this strategy.
One of the key parts of this strategy is how the companies reach out to the influencers. Mostly all companies nowadays like to outsource this work to some agencies or platforms.
This is the step where these influencer marketing platforms come into the picture.
These agencies or platforms help you in making the whole process easier by connecting you with a relevant influencer that to from the company’s niche.
There are a variety of these influencer marketing platforms present nowadays, let us discuss a few.
25+ Best Indian Influencer Marketing Platforms Of 2024
- Grynow Media
- Ainfluencer
- Confluencer
- Grin
- OPA
- Klear
- PulpKey
- Winkl
- BrandMentions
- Influencer.in
- Eleve Media
- StarNgage
- Qoruz
- Blogmint
- Upfluence
- Hypeauditor
- CreatorIQ
- Traackr
- Kofluence
- Creator.co
- Brandwatch influencer marketing program
- Impact.com
- LTK
- Aspire
- Influencity
- #paid
- Third Eye Blind Productions
- Plixoo
Grynow Media
It’s the best Influencer marketing agency in India which provides the top influencer marketing platform to help brands / visionary marketers leverage social media influencers’ content in marketing the product/service.
This platform has influencers from every top social media platform like Instagram, Snapchat, TikTok Twitter, and others as well.
The team of Grynow helps the brand collaborate with the most suitable influencers according to their niche. They put a lot of effort into finding the right influencer for the brand.
They help build a good relationship between the brand and the influencer so that the influencers can help them to get their sales to increase in real time.
Ainfluencer
The next influencer marketing platform that we are going to talk about is an entirely do-it-yourself one and completely free.
Ainfluencer is a marketplace for Instagram influencer marketing only. This connects small businesses like shops with all types of influencers or creators at scale.
This is a free-to-use and smart influencer marketplace that makes it a lot easier for the brand as it makes a connection between the brand and the influencer using its algorithm.
Ainfluencer’s algorithm understands the product of a brand and matches it with the most suitable influencer as well as the price you should pay them.
It has a great understanding of every influencer’s audience, making it easier to match the product and the influencer.
Ainfluence also allows you to invite as many influencers as you want.
It also provides an easy way to pay the influencers without any hassle.
When the deal is closed, you escrow (hold in trust) the funds for a given influencer’s fees, and when your ad/content is published and verified by yourself and the platform the funds get released to them.
This gives you one place to dump your funds and release them to all sorts of influencers around the globe.
You will have No more problems dealing with so many payment modes.
Confluencer
Confluener is another one of the leading influencer marketing platforms. This offers an influencer network of more than 15000+ from across many social media platforms.
Confluener sharp strategies, careful influencer curation, and optimized reports and analytics, which help in the exponential growth of the brands.
They have dedicated and relevant influencer marketing strategies based on the industry, audience, and goals of the company, which makes the growth of the company faster.
Their client list includes Groww, Ola Food, Meesho, purple, Paytm, and more, and each one of them has a positive review of Confluener.
Grin
It’s a marketing management software that specializes in e-commerce.
This influencer marketing platform also allows for creator discovery as well as outreach while also managing all of your creator relationships and campaigns in one place.
The e-commerce integration in Grin helps make product seeding, discount codes & affiliate links easier than ever.
It also allows for sales tracking & deep analytics, which makes it one of the best platforms for creator management platforms which allows rapid growth & scale.
Grin states they believe that the connection between brand and creator should not have a middle-man, and therefore we take no commission.
Hence, the Grin creator management platform helps brands to connect directly with creator prospects and manage creator relationships to scale.
OPA
OPA is one of the most popular influencer marketing platforms that has taken the market by storm.
Even OPA is not more than a year old but it has gained a lot of popularity in a very less time.
It offers the largest network of over 50,000 influencers with the lowest and most affordable prices.
This allows influencers to register on their app and receive invite-only collaborations. They mostly focus on micro influencers i.e. Influencers who have 10K–100K followers.
They work with influencers from almost all social media platforms and specialize in activating thousands of macro and micro-influencers at the cost of just 1 celebrity influencer.
OPA has worked with many renowned brands such as Lakme, Marico, Godrej, Wow, Plum, Sugar Cosmetics, The Man Company, and more.
Klear
Klear is another one of the most famous influencer marketing platforms. The feature that helps it gain traction as an influencer marketing platform is the algorithm and AI.
Using sophisticated algorithms and AI, Klear divides these influencers into over 60,000 topic categories and offers deep analytics about their audiences’ demos- and psychographics.
The name Klear suggests that the answer to any influencer marketing will have a clear answer.
Another defining feature of Klear is that it is a data-based platform. Hence they put data on their platform about the brand and its performance which helps their users make decisions based on result-driven data.
Using the data provided by Klear they can understand the brand to the point they can craft campaigns that will deliberately push all the right buttons to inspire engagements and conversions.
This platform is minimalist and easy to navigate which makes it perfect to understand everything faster and easier to come up with the most suitable strategy.
Some top-notch brands that have benefited from this platform include IBM, Microsoft, Coca-Cola, Adidas, and more.
PulpKey
PulpKey is another one of the technology-based influencer marketing platform. It stands out by providing insights beyond follower count regarding influencers like any other platform.
This feature also helps you find the right influencers for your brand or products.
This platform helps in observing the engagement quality, posting habits, campaigns, and other insights about influencers to help you find the best influencers for your marketing campaigns.
This platform can help you even when it comes to generating quality and creative content for your campaigns.
With the useful tools present in the platform you can track the performance of campaigns in real-time and get in-depth insights about them.
All the above are some reasons that make PulpKey one of the best influencer marketing platforms.
Winkl
Winkl is another one of the most used influencer marketing platforms in today’s time.
This platform helps bloggers, influencers and content creators create their profiles in a way to attract brands toward them.
Winkl helps them in order to showcase their work to their peers, receive feedback and connect with brands to work on brand collaborations as well.
The founders of this platform believe that More than 90% of the tasks in influencer marketing can be automated right from shortlisting influencers, creating and sharing content briefs, post reminders, payments, and performance tracking.
By just automating these tasks, the effectiveness of a campaign can increase by up to four times with much less time and effort.
This way we can attain the full potential of content creators & influencers and the concept of influencer marketing fully gets realized.
This is the work that Winkl intends to do.
They believe that by leveraging technology in the right places, influencer marketing as a channel can become highly repeatable and scalable for brands and advertisers of all sizes.
Hence Winkl helps brands by providing them with fully automated and data-driven influencer marketing campaigns.
BrandMentions
BrandMentions unlike all the other platforms mentioned till now is a social media monitoring tool.
This tool can help you find top influencers and top websites to collaborate with your brand and gain the most benefit.
This platform even allows you to search for any brand, product, or keyword and it shows you a list of top influencers on any social media platform.
It can also be used to monitor chatter about your company or brand online. This can help you work on your mistakes or improve in the future with the feedback from the chatter or news, you can consider it as constructive criticism.
Working with this tool is not that hard. It has an easy setup, a simple interface, data displayed in an easily consumable format, and nice white-label reporting.
It even allows you to know who all have interacted with your account using its feature which can help you a lot in choosing the most effective marketing strategy.
Influencer.in
Influencer.in is a platform that provides a lot of services related to influencer marketing such as analytics, campaign management, and influencer finding.
You can find all types of influencers here from fashion to beauty, food, and travel.
Influencer.in can help you in finding the most appropriate influencer networks for your company that meet your requirements.
Eleve Media
Eleve Media helps in creating branding and marketing strategies based on the content.
They believe QUALITY content is a great way to build relationships with prospects & engage current customers.
They create marketing strategies and back them with effective advocacy solutions which helps them to deliver high-quality engagement for their brand.
Some of the brands that Eleve Media has worked with include Amazon, Coca-Cola, Chevrolet, Lays, Citi Financials, Honda, Bacardi, Airtel, and Philips.
StarNgage
StarNgage is one of the global influencer marketing platforms which has a presence in the Indian market as well.
It can help the brand by analyzing, customizing, managing, and measuring word-of-mouth marketing campaigns with the help of Instagram.
Brands partner with Instagram influencers to attract and engage customers by delivering relevant, helpful, and personalized visual experiences for them.
Qoruz
Qoruz is an all-in-one influencer marketing platform that is dependent on technology that helps in choosing the most effective campaigns.
This platform allows you to search influencers based on location, niche, merits, brand mentions, content, and bio.
After shortlisting a few influencers it even helps you to compare through a table that measures various performance metrics and influencers’ costs. This feature allows you to choose the best influencer for the brand.
using this platform’s robust influencer marketing tools you can create powerful marketing campaigns.
Blogmint
Blogmint is one of the first influencer marketing platforms in India.
It is also said to be Asia’s first product-based influencer marketing platform that can connect brands with social media influencers such as Bloggers, YouTubers, Twitteratis, and Instagrammers.
It helps brands identify and engage targeted influencers to create powerful social and video content.
Upfluence
Upfluence is another popular influencer marketing platform that has gained traction over the years in the market.
This platform has Publisher, an AI-powered marketing tool that is capable of sending mass messages to influencers and allowing the users to seamlessly connect with the influencers. You can even track the campaigns.
It also offers Facade’s search engine which makes it easier to find influencers of specific categories.
Upfluence has worked with various clients some of them including AXA and PayPal.
Hypeauditor
Hypeauditor is another AI-powered social media analytics and discovery tool.
This has an AI fraud detection system that lets you detect fake followers and find influencers with engagement in real time.
The most basic plan for hype-auditor starts at Rs.2700.
The deep learning algorithms present in this platform allow brands to find the most suited influencers for their promotional campaigns.
CreatorIQ
CreatorIQ is another global influencer marketing platform. It was created by Igor Vaks in 2014.
According to the creators, their Intelligence Cloud facilitates data science-enabled creator discovery, streamlines workflow, ensures brand safety, and drives meaningful measurement.
Some of the brands that utilize CreatorIQ’s platform are ABInbev, Airbnb, Calvin Klein, CVS, Disney, H&M, Sephora, and Unilever.
Traackr
Traackr allows you to handle everything related to influencing marketing plans and campaigns.
Traackr’s large database allows you to choose influencers by using various filters such as language, location, gender, follower count, engagement rate, job title, etc.
It even allows you to choose your audience using various filters such as age, interests, gender, location, brand affinity, income level, and occupation.
Some of the renowned brands that Traackr has worked with include Michelin and Tatcha.
Kofluence
The feature that makes Kofluence stand out among other influencer marketing platforms is that it allows influencers to work with their preferred brands via four steps
These four steps include Campaign Discovery, Kofluence Approval, Content Creation, and Go Live.
Kofluence even allows you to use social listening tools which can help them learn more about the customers’ expectations and needs.
It has worked with brands like Lotte and BharatPe.
Creator.co
Creator.co began its journey as Shop and Shout in 2018, which focused on small businesses and micro-influencers. It has been recently rebranded as Creator.co.
This platform provides brands with two types of plans, a “hands-free” one or which they call the Community-Driven Plan, and a cheaper Self-Serve plan.
If we talk about the Community Driven or automated Plan, the brands need only create and define their campaign and ideal influencer.
The system comes up with suggested influencers from a much smaller but thoroughly vetted talent pool of around 80,000.
The only thing left for a brand to do is choose whether to activate those influencers who want to participate or not.
Brandwatch influencer marketing program
Brandwatch is considered a one-stop solution for influencer marketing strategies.
You can find everything from influencer discovery to relationship management and campaign performance evaluation in one place here.
It has filters that allow you to choose influences with perfect interests, brand affinities, prior brand work, and credibility, ensuring a suitable fit for your campaign.
Impact.com
Impact.com is a partner platform for influencer marketing.
This platform allows the clients to optimize and scale partnerships with influencers, affiliates, publishers, mobile apps, and strategic business connections all around the world.
Companies can choose influencers using automated nurture campaigns with the help of Impact.com.
LTK
This platform was formerly called rewardStyle now it is known by the name LIKEtoKNOW, it was founded in 2011.
established a strong network of influencers in almost every category from fitness to travel.
You can do anything related to influencer marketing using this platform from planning to casting to data analysis, it offers end-to-end creator campaign management it also offers a consumer shopping app for sales.
Hence, they not only appeal to brands but shoppers well and in the end use distributed original content to bring all parties together.
Aspire
Aspire was formerly known as AspireIQ. This is a self-service influencer marketing platform.
It is quite true that any creator can sign up here but creators have to meet criteria to be able to view brands or campaigns.
After an influencer meets the criteria set and later passes a manual review to ensure posted content is suitable, they get entered into AspireIQ’s searchable database and then they are able to see any proposals from brands.
Influencity
Influencity started its journey around 2014 back when it was just “a system of automatic publication of tweets written by influencers.”
It has now advanced a lot and now focuses on influencers from Instagram, YouTube, and TikTok.
Influencity even offers the customer to choose a plan based on the features they want to include. It allows you to search for influencers by applying filters while doing so.
#paid
Paid is a bit different than your traditional influencer marketing platform as it uses more traditional modes rather than technology.
Instead of using AI or other filters, they research a few profiles of influencers for the brand and the brand can choose from the shapes shortlisted to best suit the brand.
Many brands have used #paid and were quite satisfied some of them include Coca-Cola, Starbucks, Ikea, etc.
Third Eye Blind Productions
Third Eye Blind Productions is a service creative agency that delivers content of high quality.
This platform mostly handles end-to-end influencer campaigns that include target research and creating marketing strategies for the brand.
It started out in 2016 and some of its clients include Mamaearth, KhataBook, Maybelline, Wow Skin Science, and more.
Plixoo
Plixoo is an Indian influencer marketing platform founded by Priyanka Gill, who is also the founder of PopXo.
This platform has around 26,000 influencers from almost every social media platform.
They say their expertise lies in using key leaders to drive your brand’s message to the larger market.
They give an opportunity to the influencers to sign up for paid campaigns launched by various brands.
Plixoo can even help influencers get verified and increase their reach and statistics.
They even help in boosting their audience through their social media posts.
Hence it is fair to say Plixoo is beneficial for both influencers as well as brands.
FAQ(s) about influencer marketing platforms
Some of the most asked questions about influencer marketing or platforms are answered below.
What types of influencers are there?
There are mainly four types of influencers on the basis of the number of followers they have. They can be listed as follows
- Nano influencers – Influencers who have 1K–10K followers
- Micro-influencers- Influencers who have 10K–100K followers
- Macro influencers- Influencers who have 100K–1M followers
- Mega or celebrity influencers- Influencers who have 1M+ followers
What is influencer marketing?
If we put influencer marketing it is basically a brand hiring an influencer of the same niche as their product and paying them to promote the product.
The companies choose suitable influencers on the basis of the number of followers they have, and the type of influence they have on their followers.
Influencer marketing has been one of the most popular strategies today and the one most commonly used by companies.
How to earn money as an influencer?
Most people tend to believe that influencers get paid by YouTube or Instagram but that is not true.
For brand promotions, collaborations partnerships, brand deals, and sponsorships influencers get paid by the brand itself.
Conclusion
Influencer marketing is one of the most popular and most used strategies for marketing in today’s time.
It helps to open up many new ways for audience engagement and brand awareness which help in sales as well.
If your brand has not yet explored influencer marketing now is the best time to start. You can start by defining some goals for your brand and then searching for an appropriate influencer from any one of the influencer marketing platforms mentioned above.
After selecting an influencer, you have to give them the freedom to integrate your brand messaging into their content.
After doing so just wait for their audience to engage and you will start seeing improvement in your sales over a period of time.
In the above article, you can find many influencer marketing platforms which can help you in finding the most suitable influencer for your brand.
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